In Conversation with… Vaishnavi Hatrote, Founder, V Associates.



Please tell us about your business. 

We are the manufacturers of the World’s first Ready to wear Head Scarf/Mask, whose novel design application is granted with the IPR. We employ empowered rural women to create an impact in the community with the work we are doing at V Associates. We have both B2B and B2C models of operations. Our product was awarded ‘The most innovative product of the year’ at Yuva Summit 2018, India.

What inspired you to start your own business?

I had an issue with wearing the scarfs/mask while driving a 2- wheeler, to prevent harsh sunlight, dust, pollution, and allergies. Earlier scarves/masks were long, time-consuming, and hard on the skin, especially during summer. So I designed this ready-to-wear scarf/mask to help myself but, then I realized it even has great potential in the market after testing the prototype.

Where do you see your company in the next five years?

To expand the business to other southeast Asian and African countries.

What would you like to advise young business owners? Is there any book/reference that you feel budding entrepreneurs should read?

My advice would be to start experimenting with ideas right in college. Learn to find tangible problem statements. Create a network with the right people. Remember that you cannot buy time. Accept the fact that it’s okay to fail, but don’t forget to learn from them.

Let us know about your journey and your initial hurdles.

What could have made your journey a little easier? Is there any service/product or anything else that can make a difference in an entrepreneurs’ life?

“Having mentors who could ask you the right questions and training on digital marketing.”

Any motto you follow in your life?

Keep trying new things and never fall into a comfort zone!


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