Social Media Optimization (SMO)

Description

BE SOCIAL WE MAKE YOUR COMPANY SOCIAL & WORLD AT YOUR FINGERTIPS

We ensure to provide you a social media marketing process tailored to suit your business goals.

1) Discovery

DISCOVERY

  • Discover the client’s business website and its competitors to provide conclusive documentation that willl be used throughout the project.

PROJECT BRIEF

  • We define the client’s business goals alongside all the required information to properly complete discovery process.It includes

 

SOCIAL AUDIT

  • We help you create a baseline for current social performance based on detailed analysis data.

AUDIENCE RESEARCH

  • We use advanced ad tools to identify audience sizes based on extensive research on keywords, interests, and influencers.

COMPETITIVE ANALYSIS

  • Our keyword search and client interviews help us to define your social competitors and their networks.

2)STRATEGY

STRATEGY

  • We will provide well documented and actionable plan to develop or optimize your profiles across networks.

 

CONTENT STRATEGY

  • We create fresh and unique content calendars to feature on your social media networs and profiles.

 

ENGAGEMENT STRATEGY

  • We help you create rules for engaging with users. We also develop plans to reach out to potential influencers to take leverage of their networks, allowing content distribution.

 

ADVERTISING STRATEGY (OPTIONAL)

  • We help you to devise advertizing plan and outlining budget for all your networks. We make sure to define objectives of each part of the plan from community growth, community engagement to lead generation, conversions, or something else.

 

MEASUREMENT PLANNING

  • To evaluate campaign performance we use measurable short and long-term goals.

 

3) CAMPAIGN EXECUTION

CAMPAIGN EXECUTION

  • Implement recommendations from the Profile Strategy & Content Strategy phase to hit campaign goals.

 

PROFILE STRATEGY

  • We optimize profiles across your networks through actionable plans documentation.

 

ENGAGEMENT STRATEGY

  • We help you create rules for engaging with users. We also develop plans to reach out to potential influencers to take leverage of their networks, allowing content distribution.

ADVERTISING STRATEGY (OPTIONAL)

  • We help you to devise advertizing plan and outlining budget for all your networks. We make sure to define objectives of each part of the plan from community growth, community engagement to lead generation, conversions, or something else.

MEASUREMENT PLANNING

  • To evaluate campaign performance we use measurable short and long-term goals.

5)ANALYSIS & REPORTING

ANALYSIS & REPORTING

  • Through our analysis and regular reporting of your campaign performance, KPIs and goal tracking, you can adjust project plans based on real-world results.

MONTHLY PERFORMANCE REPORT

  • To plan for the following month we will document current status of your business goals, campaign metrics and the tasks completed.

WEEKLY REVIEW

  • We provide you with a comprehensive overview of campaign and adjustments to the project plan, based on research, to keep you on step ahead of your competitors.