In Conversation with… Rishi Raj, Director, Wextor Marketing.

 

 

Can you help us know about your professional background?

As far as my professional background is concerned, I have done my Graduation in Commerce from Delhi University. After that, I have done Post Graduation Diploma in Public Relations. 

I feel education is very important, especially for entrepreneurs. Apart from that, we learn so much from our surroundings, our society in general. 

Can you please tell us about your venture ‘ Purganic ’?

Wextor is the registered brand of our company. We manufacture all our Consumer Electronics Durables, be it LED’s, CCTV Cameras, other Surveillance products, Bluetooth Speakers, all under the name 

‘Wextor’

All our products are at par with international standards.

We have witnessed tremendous growth in a short period.

For more details, you can log onto

www.wextorindia.com

How do you think the industry niche in which your business operates has evolved? In what direction do you see the industry moving in the future?

I believe India is a land of great potential. 

We are one of the biggest markets worldwide. 

The same goes in the field of Consumer Electronics. LED TV is no longer a luxury. Rather it’s become necessary. 

With the ease of access to the Internet, the demand for SMART LED TVs has increased manifold. 

And now even it’s been used for educational purposes, especially in these times of online education.

How do you view the competition in the industry/niche that you operate in?

Competition is always a healthy sign for any market. This means that customers have a lot of options, so in a way, it’s good for them. 

It will keep the Companies on their toes. 

In the long term, this leads to the Quality of Products at reasonable prices.

What are the immediate challenges that your business faces during covid? How do you plan to overcome it?

COVID has been a learning experience for all of us. 

The main priority for us was to ensure that all our staff and their family members are healthy and safe. Nothing is more important than that. 

In terms of business, now markets are beginning to open up, as the cases are on the decline. Hopefully, it will be better soon. 

The sale of Consumer Electronics products has increased since the first lockdown.

How do you build an effective team to work along with you?

For any organization, the greatest asset is its workforce. Nothing replaces a good team. And the entrepreneurs must make sure that they are served well. 

It’s a team that shows the character of any company. 

The key is to build an effective team and to retain them. Make them grow along with your growth.

If there is one thing that you need to change in your professional journey so far, what would it be?

It’s been around 20 years since I started my company. I must confess this has not been a smooth ride. Having said that all these experiences have been a great learning experience. You learn from your mistakes. It’s all a part of being grown-up. They are the stepping stones in your success 

As I believe ‘ The biggest risk of all is not taking the risk at all. 

What is your message for any aspiring entrepreneurs?

Being an Entrepreneur is no small thing, especially in times like this. 

India should take pride in its entrepreneurs. 

We are the greatest source of employment in an unorganized workforce. 

To all aspiring entrepreneurs, always believe in yourself. Don’t run for shortcuts because there aren’t any. Follow your passion and then the sky is the limit. 

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