In Conversation with… Keshav Giria, Owner, Sangam Trade Impex.



What is your Name?

Keshav Giria.

What is your Business / Company name?

Sangam Trade Impex.

Your capacity in the company?


What is your advice to the young leaders? 

Ordinary folks can dream and become extraordinary!

What are your views on starting your own business for the ones who dream? 

Don’t ponder on it much. Hustle as if your livelihood is dependent on it.

What was your inspiration to enter the industry, and Who were the people that inspired you? 

My family has been in business for the last seven generations, so it’s in the blood.

Tell us some books/references that you feel young business leaders should read.

‘How to make friends and influence people will aid in refining your communication and representation skills.

Tell us a bit about your field of work.

My work belongs to Cable TV Industry. It’s an ever-growing field.

Why this industry?


Some of the things which no one knows about the industry you are associated with?

Nothing as such!

Tell us a bit about your story.

Father was ill, so I was bound to join and support the family business.

Where do you see your company in five years, and what is the ultimate goal of the company to achieve it?

We are diversifying and looking forward to increasing our offerings. The ultimate goal is to convert it into a conglomerate.

How will your industry evolve in the next five years?

It’s going to go wireless!

The hurdles faced during your journey.

Stark difference between the corporate world and this unorganized sector – Lack of Hierarchy – Lack of accountability – Pre-historic methods.


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