In Conversation with… Arshi Ahluwalia, Founder, HT Confetti

What was the motivation behind your Start-up and what is your start-up all about?

The motivation behind starting Confetti was contributing to society. Confetti (Initially known

as Irrational Cravings) is a lockdown baby. It started as a home kitchen that donated 100%

of its profits to feed migrant laborers for the first three months.

What are the challenges that you have faced during the Covid-19 pandemic?

The biggest challenge was (and still is, to a large extent) the inability to be able to physically

showcase our products to our potential clients. Platforms such as exhibitions would' ve been

great to increase our customer reach & the ability of potential customers to physically see and

feel the products to overcome hesitance.

3. What were the financial challenges that you faced for the start-up at the outset?

I didn’t face any financial challenges in the beginning, as when Confetti was started, I had no

intention of continuing after the first three months, once I had donated my profits. However,

as we started growing, and introducing more products, it became a challenge to keep

inventory & growing the marketing budget.

 How do you see your digital presence growing, keeping in mind the current scenario?

Reels are the key to growing your digital presence in today’s times. People these days also tend to care a lot more than just the product, they care about what goes into the making of the product, they care about sustainability. People care about the sanitization that goes into the packaging of their orders. Keeping a close watch on emerging trends & focusing on what people care about, besides the product is something that I believe will help my digital presence grow.

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