In Conversation with… Aqil Ashique, CEO, Driver Logistics.



Professional background.

From a business family ( Dealing with multiple industries like wholesaling, construction, housing, and development, petroleum retail, real estate, etc. I have finished BBM from Alliance University, Bangalore, Finished the course, and wanted to get into business. 

Saw an opportunity in scaling up Logistics and Warehouse Management. Managed a new client on behalf of the logistics vertical of Father’s existing business 

Co-Founded Driver Logistics along with Father and a couple of his experienced partners in the field. Truly fortunate to have a supporting dad, family superb partners.

The role technology plays.

The first thing we need to understand is Tech is steroids for businesses. You need to work out along with adopting Tech, you need to build an Ecosystem for people and Tech to work together. Tech puts human potential on steroids as simple as that.

 You always got to start with the customer experience and employee experience and start backward for the technology.

We work with over ten SaaS-based and service-based tech companies. They have helped us streamline a lot of our Operations bad workflows. And we continue to invest our time energy and money in tech. This is giving us a lot of visibility into our Operations and also laying a foundation to adopt Machine Learning and Al soon.

But it’s always the people that make Tech work well. We have a superb team with a lot of energy.

How do you view the competition in the industry/niche that you operate in?

We enjoy this part of the business. I think without Ronaldo, Messi wouldn’t be such a legend. So it’s always awesome to see more Startups coming up in this space and it’s a huge market. There are so many things to solve in Logistics. We don’t obsess over the competition. We just try the best possible way to improve our game.

How do you build an effective team to work along with?

This needs a lot of emphasis on a shared vision. We reiterate our vision so often, where we are going as a company, how we obsess over being an outlier eventually, create accountability and constantly hire smarter leaders. ( They will raise the bar for you ).

Also, put a lot of focus on the idea of constant self-education. 

If there is one thing that you need to change in your professional journey so far, what would it be?

I wouldn’t change anything. small things can have non-linear impacts on a complex system. we enjoy this journey – including the mistakes and failure.

“You could not remove a single grain of sand from its place without thereby … changing something throughout all parts of the immeasurable whole.”

— Fichte, The Vocation of Man 

What is your message for any aspiring entrepreneurs?

Love your business like it’s your child. Love it, nurture it, be critical, be playful with it, possibly build it to outlive you. Let it do the greater good to society. And I encourage Entrepreneurship a lot. We need a lot of Entrepreneurs. There are a gazillion problems to solve. Get into Entrepreneurship only if you “can not ” do it. It takes a lot out of you. But if you are okay with it, it’s fulfilling.

PS: my greatest inspiration is My Father!


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