In conversation with… Akriti Gupta, Founder, CanFem.



Please mention your name.
Akriti Gupta
The name of your company.
Could you please describe your professional background.
Bcom (H)- Delhi University; M.A. Social Entrepreneurship, Tata Institute of Social Sciences Mumbai
Please provide us a brief description of your company. 
CanFem focuses on the intersection of advocacy, healthcare, gender sensitivity, and product development. It sells the products in B2B and B2C segments. We have an equally relevant push towards creating awareness and self-confidence among cancer survivors.
Who inspired you to become an entrepreneur? 
My father was a cancer patient. I have personally felt how much quality of life is hit hard or cancer patients. Not many organizations, especially in India, are working on these aspects. Since the age of 17, I have been working for the cause of cancer. I have personally interacted with 100s of breast cancer patients, doctors, social workers, and caregivers and understand the problem in-depth.
Where could you see your company in 5 years? 
Leading cancer care brand providing non-medical solutions to cancer patients and survivors
How did you come up with this idea? 
Through personal experiences
Any piece of advice for young entrepreneurs 
Don’t just think about it. Do it, Do it now!
The ultimate goal of your company. 
Every cancer patient or survivor shall live with dignity post their treatment.
What are the strengths of your company? 
Empathy, Market insights, and emotional connection with customers
How is your company tackling the pandemic situation? 
Community centric online marketing approach


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