Why online PR?

But why is online PR so important? This is mainly due to the interest of communicators to have a good online reputation at all times. Nothing is worse than a collection of bad search entries in relevant search engines. This is exactly what the various disciplines of online PR are designed to prevent. The areas are varied and often fundamentally different.

Would you like to find out more about online PR and what opportunities this offers your company?

Then please feel free to contact us. We are looking forward to your inquiry!

 

What is the Difference between Online PR and Internet Marketing?

The PR industry is quite bad at enlightening potential clients about public relations and its importance to their business. On the other hand, Internet is a flourishing field where PR being used extensively, as a tool, by marketing professionals.

  • The Message in Internet marketing is designed to drive sales and increase ROI in all possible ways. For instance, the driving Message of a bookstore could be that they offer the largest collection and lowest costs.
  • Online PR isn’t directly promotional. PR messages are more about companies showing that they care about a specific cause or putting out news messages.
  • Tactics and tools, are two disciplines that unite Internet marketers and online PR. However, they are often used in differing ways by each.

The use of social media in online communication offers a lot of possibilities. But especially the supposedly fast and easy communication requires at least as much attention as the communication on other channels. For this reason, it is important to know what has to be considered when using social media, how brands and companies use social media correctly and why social media monitoring and community management are two important aspects of communication through social networks.